Branded uniforms are one of those things that absolutely every business should invest in. These uniforms are beneficial to both the business and the customers alike, providing recognizing features to the general public and a lot of money saved that would have otherwise gone on work clothes.
If you’re an owner of a business or are planning on starting one, one of the very first steps after establishing a business model and acquiring essentials like space, furniture, appliances, and so on, should definitely be ordering custom-made business shirts for yourself as well as your employees.
Branded Shirts: Starting Off
Branding is never an easy task, and since these shirts for business kind of fall into that bracket, some business owners may be confused about how to proceed when the time comes to order the shirts. A lot of factors come into play when work shirts are involved so confusion about it is justified as well as common.
In this article, I’d like to help you out with the matter. By listing three of the most important things you’ll need to concentrate on when browsing through the various shirts for business, I’m going to lead you through the whole process of picking the very perfect business uniforms, whether they be corporate shirts, office shirts, hospitality shirts, or anything else.
Decide on the Style
The very first step toward the perfect, professional, and professionally designed business shirt is making up your mind about the style of the shirt itself. Think of this as the canvas on which you’re later going to add your personal touches.
If you employ both men and women you are going to need to choose two styles that are complementing each other but fit the sexes perfectly.
Starting off, you’re going to need to choose between a shirt with long sleeves, mid sleeves, or short sleeves. If you live in a place where the seasons don’t change or if your establishment operates mainly indoors then you can go for either of these without worrying about the comfort of your employees. Match the conditions with the length of the sleeves and you’ve got yourself a winner shirt.
However, if you live somewhere where the weather does change seasonally, you’re going to need long-sleeved and short-sleeved shirts, one type for each type of weather. It may seem costly to do so, but having employees who are comfortable is of utmost importance for your business’s success, so investing in two types of shirts is going to pay off in the long run.
You’ll also need to mind the collar, cuffs, and button section, especially if you’re buying uniforms for an office setting where something a bit more elegant is usually required. Think of what message you want to send with these details and choose a style that will be able to translate that to your customers.
Finally, don’t forget to get at least two pairs of each shirt for every employee so they have fresh work clothing at all times.
Follow Brand Colours
This is an important one. As I said before, your business shirts are going to be the soundless voice of your business, a branding item that will play a huge role in the success of your establishment. That’s why you’ll always need to follow brand colours when choosing the shirts themselves.
Many companies offer different types of business shirts in various colours and patterns, so taking your pick will not be a hard thing to do. However, if you’re looking for a specific colour they don’t have on display you can usually order it, so keep that in mind.
If you don’t want your uniforms to follow your brand colours to the T go with something simple, like grey, black, or white, and then add personal touches that will express your brand’s identity.
Many establishments choose this method as a more subtle way of expressing their individuality, but it is by no means set in stone. It’s all about what you want and what the vision of your brand is.
Mixing and matching is also an idea you can try out. Say, if your logo has two colours you can go with one as the base and the other as an accent colour for sleeves, cuffs, or collar. This will create an interesting effect and will definitely make your uniforms memorable.
Finally, we have the personalization bit, aka the most important bit of all. No matter which style shirt you’ve chosen or what your base colour is, adding personalization touches to the shirts is mandatory. This will not only help your employees to stand out but will also make your whole business look more professional and put together.
Start by applying your logo to the shirts, whether by printing or embroidery. Place it strategically on a visible place upon the shirt, like the breast pocket or on the back. Next up, you can write out the name of the employee the shirt belongs to in either print or embroidery.
Since these additions can be quite colourful I’d recommend avoiding patterned shirts or at least ones that have very repetitive, tiny patterns that overpower the eye and steal the spotlight. The plainer the better so all the good stuff can steal the show.